Sales Leads 101: Understanding leads and improving your bottom-line?

In this series, we tackle common questions and resolve problems associated with poor ROI on marketing campaigns.

The following is a question we get asked all the time.

Q: How will buying sales leads from Market MagiQ improve our bottom-line?

A: It depends on your business and your market you are trying to capture. If you are in the business of providing products and services to other business then our sales leads are the right kind of marketing leads that you are looking for.

Since we are not aware of your particular business and market you are trying to capture, I’ll use an example that will help you understand how our leads may help your bottom-line.

Say you are a restaurant supplier that supplies food preparation items essentials to running of an restaurant. You provide everything from aluminum foil to carry-out boxes. You are looking to expand your clientele. You know that there is a market for your services, you just do not know where to find new clients, existing restaurants are great but a hard sell at times. New restaurants are great if you can find one to sell your product to. Market MagiQ has lists of new restaurants opening in your area, we provide you with a list that you can now use towards marketing your products and services.

In this example, the founding of an new restaurant will also interest other companies that provide products and services such as  insurance, merchant processors, commercial real estate, telecommunication companies, credit card companies etc.

So how will Market MagiQ help you market your companies products and services better. Well, we provide critical information on how many new target leads are opening in your sector in the markets you operate in, we help you understand the demographics and how you may use it to your advantage.  We can even help you send out promotional mailers with your products and services within 72 hours of your target market availability.